Axi Clothing
A bold identity for a French streetwear brand, drawing on urban culture.
100% custom creation — hand-drawn, built for your brand
A logo as unique
as your brand.
I'm Vincent, a freelance designer for 20 years. I help entrepreneurs and small businesses get an identity that genuinely reflects who they are, built around their real business, hand-drawn and vectorised with a method proven on 500+ projects.
20years of experience
500+identities designed
100%hand-drawn
20
years of
experience
experience
500+
happy
clients
clients
99%
positive
reviews
reviews
French
designer
designer
Mow-Logo is the studio of Vincent Sotuela, a freelance designer with over 20 years of experience, based in Balan (Ain), 25 minutes from Lyon, France — working remotely with clients worldwide. A professional logo costs between €150 and €525 depending on the package (Starter, Pro, Prestige), delivered in 4 to 9 days — pricing details. Every final logo is redrawn and vectorised by hand, with no pre-made template, starting from a real brief and real thinking about your business. Payment is secured through the ComeUp platform.
Trusted by
Designer
Vincent
Logo & brand identity
Real attention to your business, not a standardised brief
A strategy that serves your image, not a style exercise
A logo thought through and hand-drawn, from the first sketch to final vectorisation
About
Freelance designer, for over 20 years
I help ambitious brands build strong, coherent and memorable images. More than 500 visual identities designed for entrepreneurs, startups and companies have taught me one thing : a good logo isn't guessed at, it's built around your real business — never from a pre-made template or an automated generator.
I help every client clarify their message and stand out with a unique identity, built around their story and their DNA. My work has included sports clubs, entrepreneurs, and recognised companies such as Les Agences de Papa or Olympe, as well as international clients such as RiverGlide (UK), SohoLases (US) and LUSA (Australia). Based near Lyon, France, I work remotely with clients across Europe, the UK, the US and beyond.
Want to develop your brand image? Let's talk — it all starts with a conversation.
Order a logoMy process
A simple, clear and human process
Before any design work starts, I listen to your story, your values and your ambitions. My job is to turn your ideas into a coherent, impactful and timeless visual identity. Every final logo is redrawn and vectorised by hand, with no templates or automated generation.
01
Brief & discovery
A conversation (call or message) to understand your business, your values and what you want to convey. This brief frames all the work that follows : nothing is sent out at random.
02
Design & exploration
I explore several creative directions based on your brief, and each proposal is redrawn and vectorised by hand, with no template. Every direction comes with an explanation : why this shape, this typeface, this colour.
03
Refinement & approval
You choose the direction that resonates most, then we refine it together through successive revisions, until the result genuinely feels like you.
04
Delivery & support
You receive every file you need (vector, PNG, variants) with full rights transfer, and I stay available if any question comes up after delivery.
Portfolio
Logo work
A selection of logos designed for ambitious brands — designs that combine creativity, strategy and a strong identity.
Lemoon
Logo for a lemon-flavoured drink brand — a fluid, soft identity.
River Glide
A fluid identity for an international agile-consulting company — movement and continuous transformation.
Metis
A modern, geometric identity for a digital and data transformation agency.
Olympe
A powerful identity for a premium gym in Reims, France, inspired by mythology.
Black Noodle
A bold, high-contrast design for a contemporary Asian restaurant.
Serviamo
An identity for a construction project-management consultancy, built around a compass integrated into the "S".
Yumibambu
An identity built for a children's brand — rounded shapes, softness and warmth.
Reviews
What my clients say
"Great work! Very attentive to what we wanted, we asked for several rounds of revisions with no issue, the ideas were good — you can go in with full confidence."
— Berry FM
"A huge thank you to Mow-Logo for his talent and outstanding professionalism! His attention to detail and creativity far exceeded my expectations."
— CEO, Nevoly
"Available, attentive and flawlessly professional, Vincent exceeded my expectations. Real quality has a price, but the result speaks for itself."
— Thomas, founder of Olympe (Reims, France)
⭐ 4.9/5 — 360+ verified reviews on ComeUp
See all reviews →Compared to other designers
Why Mow-Logo rather than another designer
There are other good freelance designers out there. Here's what concretely changes when you work with me.
One single point of contact
From the first brief to delivery, you talk to me — never to a project manager passing things on to an anonymous studio.
A documented process, not improvisation
4 fixed, clearly explained steps (brief, exploration, refinement, delivery), the same for every project for 20 years — not something invented case by case.
One specialty, not ten
20 years spent on logo design and visual identity — not one activity among many alongside web design or print.
Published prices, not quotes to negotiate
Three public packages, the same price for everyone. No mandatory back-and-forth just to find out the price.
Before you get started
The questions I'm asked most
Why a hand-drawn logo rather than an automated tool?
Because a logo that's meant to last has to be built around your real business, not a generic algorithm. Every project starts with a real brief, goes through several thought-out creative directions, and is then redrawn and vectorised by hand : a clean file, usable everywhere, and an identity that's genuinely yours.
How long does it take to receive my logo?
Between 4 and 9 days depending on the package, from the first brief to delivery of the final files. Exact timelines per package are shown in the pricing grid above.
Is payment secure?
Yes, all my projects go through ComeUp, France's leading freelance platform : your payment stays protected until you confirm delivery, with a dispute centre in case of disagreement.
Do I own the rights to my logo?
Yes, transfer of usage rights is included in every package and clearly stated in the quote : you can use your logo freely, on any and all of your materials.
Contact
Let's talk about your project
Let's discuss your future logo, your website, or your visual world.