Vincent Sotuela, the designer behind
Mow-Logo

I grew up in Lyon, before moving out to the quiet countryside of the Ain — as much a lifestyle choice as a work one. That need for space and calm shows up in the way I create, too : taking my time, never rushing, letting a line exist before judging it.

I've been drawing since I was very young. As a kid, it was watching Saturday-morning anime that first put a pencil in my hand, copying my favourite manga characters — and that passion has never left me. Even today, I always have an anime series on the go, and that culture of Japanese drawing, of precise linework and attention to detail, feeds directly into how I build a logo : nothing is left to chance, every curve has a reason to be there.

Away from the screen, I run : trail running, over distances of 20, 40 and up to 80 km. It's my counterweight to a very sedentary job — a way to keep a real balance between the concentration needed to draw for hours on end, and the need to move, get outside, and clear my head on the trails around La Côtière and the Ain.

Where are you actually from ?

I grew up in Lyon, and I now live in Balan, in the Ain, 25 minutes from Lyon — the quiet of the countryside, with the city always within reach.

Why do you draw every logo by hand ?

Because a logo that's meant to last deserves real thought about the client's business, not an automated output : it's been my method all along, not a recent marketing stance.

What influences your graphic style ?

Japanese drawing, above all : manga and anime have been part of my culture since childhood, and that demand for precise linework carries through into every logo I deliver.