Everything I get asked before starting a project

I'm Vincent Sotuela, a designer specialising in logo creation for over 20 years. I've helped several hundred entrepreneurs, associations and companies in France and internationally build their visual identity. My goal isn't simply to draw a logo, but to create a lasting identity that genuinely represents your business.

I've been a professional designer for over 20 years. During that time I've completed several hundred projects for companies, freelancers, craftspeople, associations and people starting a business.

No. I work with clients across France, but also in the UK, the US, Canada, Australia and several other countries.

An automated generator produces a visual. A designer builds a brand identity. Before drawing a single line, I look at your business, your competitors, your target audience and the message your company needs to convey. The result is a unique, considered logo that works across all of your materials.

The price depends on the level of support you need. I offer three packages : Starter (€150), Pro (€290) and Prestige (€525). Each package includes an original creation along with the files needed to use it.

Yes : the Complete Package (€1,150) includes the Prestige pack, a one-page showcase website, and your web and print presence (email signature, LinkedIn banner, flyer, brochure, business card). Full details are on the pricing page.

Because you're not just paying for a drawing. You're investing in strategic thinking, fully custom work, professional usable files, usage rights, and over 20 years of experience. A logo is built to last for years, not to be redone six months later.

No. The advertised price matches the service you choose. You know the total cost before ordering.

Each package includes a set number of revisions (5 for the Starter pack, 10 for the Pro pack, unlimited for the Prestige pack). We keep working together until we reach a result that genuinely fits your project.

Every project follows several steps : analysing your business, reviewing your needs, graphic research, creating several creative directions, revisions, then delivery of the final files. This method guarantees a result that's coherent with your brand image.

I can draw on certain AI tools early on, as a source of inspiration or to speed up a graphic research phase. That said, the final logo is entirely reworked, redrawn and vectorised by hand in Adobe Illustrator : I never deliver an automatically generated logo as-is.

Yes. All logos are finalised in Adobe Illustrator. They can be enlarged to any size (from a business card to a billboard) with no loss of quality.

Depending on the package chosen, you receive all or some of : high-definition PNG and JPG files, a vector file (SVG, EPS, PDF), the Illustrator source file (AI), a black & white version, and for the Prestige pack, an alternative colour version plus the full brand guideline.

Yes. The vector files you receive make it easy to change colours, text or certain shapes, either yourself or with another designer if needed.

Most of the project happens remotely (video calls, messages, file sharing), which lets me offer reasonable prices with no compromise on quality. An in-person meeting is possible depending on your location, particularly for clients near Lyon.

Yes. Transfer of usage rights is included according to the terms of the package you select. You can use your logo freely across all of your communication materials.

Yes. I never reuse an old project or a pre-made template. Every creation is made specifically for one client, based on their business and their needs.

Between 4 and 9 days depending on the package chosen : 4 days for the Starter pack, 7 days for the Pro pack, 9 days for the Prestige pack, which includes a full brand guideline.

Yes, depending on my availability. You can contact me before ordering to check whether a shorter turnaround is possible for your project.

ComeUp secures the entire service. You benefit from secure payment, order tracking, built-in messaging and a dispute centre in case of disagreement over delivery.

When you place an order, your payment is held by ComeUp. Funds are only released to the seller once the service has been delivered in line with the platform's terms : this protects both the client and the freelancer.

Yes. You can use the "Contact seller" button on ComeUp, or write to me directly, to discuss your project before placing any order.

Yes. ComeUp automatically generates an invoice after your order.

Some orders placed through ComeUp may be eligible for the insurance offered by the platform (via Hiscox), subject to ComeUp's own eligibility conditions. This provides extra peace of mind for businesses outsourcing the creation of their visual identity.

Yes, this service is called vectorisation. A pixelated, blurry or AI-generated logo can be redrawn by hand into a clean vector file, starting at €32. See service details →

Yes : ready-made logos, starting at €50 (with a few free ones too). These are 100% original concepts, drawn from previous projects where several concepts were proposed but only one was chosen by the client. They're not exclusive (other people can buy them too), and the base price includes personalising it with your name and one colour change. See the gallery →

Yes. I keep the files for your projects and can step back in later for updates, variations or new materials.

Yes. Depending on the package chosen, I can build a genuine brand identity covering colours, typography, usage rules, variations and the graphic elements tied to your logo.

Yes, I also design business cards, flyers, posters, social media visuals, email signatures, banners, covers, YouTube thumbnails, mascots and websites.

Yes. A large share of my clients are entrepreneurs launching their business who want to start out with a professional identity from day one.

Yes, often. A redesign can modernise your image, build credibility and help you stand out from competitors, without necessarily losing what makes your identity yours.