September 28, 2026
Logo and Branding: What's the Difference?
A logo isn't your whole brand. The concrete difference between logo and branding, with examples.
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Logo & Brand Design Insights
Thoughts on logo design, visual identity and the craft of freelance design — written by Vincent, straight to the point, no jargon.
September 28, 2026
My Best Tips for Improving Your Brand
Refreshing your branding doesn't mean tearing everything down. Practical advice for improving a brand.
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September 26, 2026
Minimalist Logos: When Brands Lose Themselves and Blend Together
Google, Spotify, Pinterest, Revolut, Qonto, Shine: the date of every redesign, and why flattening everything makes brands blend together.
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September 22, 2026
What Are the Key Elements of a Professional, Memorable Logo?
The key elements of a professional, memorable logo, explained one by one.
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September 13, 2026
How Do You Know If a Logo Is Truly Professional?
Readability, simplicity, memorability, consistency, originality, versatility: the concrete criteria for judging a logo.
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July 20, 2026
The 10 Mistakes That Make a Logo Look Amateur
3D effects, excessive gradients, too many fonts: the most common mistakes that give away a poorly designed logo.
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July 20, 2026
The 7 Steps of Professional Logo Design
From brief to final delivery, the 7 steps that really make up professional logo design.
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July 30, 2026
The Role of Typography in a Logo
Beyond colours and shapes, typography plays a key role in a logo's identity.
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July 26, 2026
Monochrome Logo: Why Just One Colour
The benefits of a monochrome logo: recognition, ease of use, consistency across every medium.
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July 26, 2026
The Psychology of Shapes in Logo Design
What a logo's geometric shapes communicate unconsciously: roundness, stability, momentum.
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July 24, 2026
What Your Logo's Colours Say About Your Brand
Blue, red, green, orange... every colour sends a message before your name is even read.
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July 12, 2026
History and Symbolism of the Coca-Cola Logo
Why has the Coca-Cola logo stayed recognisable for over a century?
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July 12, 2026
The History and Symbolism of the Adidas Logo
Adidas's three stripes were first designed for sports performance, long before becoming a brand symbol.
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July 12, 2026
The History and Symbolism of the McDonald's Logo
McDonald's golden arches originally came from the very architecture of its first restaurants.
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July 12, 2026
History and Symbolism of the Apple Logo
From the rainbow apple to today's monochrome silhouette: the story of the Apple logo.
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July 12, 2026
History and Symbolism of the Nike Logo
How Nike's Swoosh, drawn for $35 by a student in 1971, became one of the most recognisable logos in the world.
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July 18, 2026
Logo vs Visual Identity: What's the Difference?
Logo, visual identity, brand: the concrete difference between these terms.
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July 1, 2026
Minimalist or Detailed Logo: How to Choose?
Should you go for a clean logo or one rich in detail? The concrete criteria for choosing.
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