Faced with two or three logo quotes, the reflex is to look at the amount. Yet it is the least informative line: a 150-euro quote and a 600-euro quote can describe completely different services. To compare like with like, you have to read what lies behind each price.
Why price alone isn't enough
A lower price often goes with a narrower scope: fewer starting ideas, fewer revisions, limited files, a restricted assignment of rights, or none. The extra cost appears later, as add-ons or a logo to redo. See why a 20-euro logo can cost a fortune (in French).
The comparison grid
| Line to compare | What to look at |
| Deliverables | Formats (vector, PNG, PDF), colour and black-and-white versions, variants |
| Starting proposals | One route or several, and how developed each is |
| Revisions | Number included, and terms for extra adjustments |
| Assignment of rights | Scope (materials, territory), duration, exclusivity |
| Source files | Included or extra |
| Deadlines | Stated duration and milestones |
| Payment | Deposit, stages, buyer protection |
Warning signs in a quote
- A very low price with no detail of what is delivered.
- No mention of the assignment of rights. See who owns a logo.
- Vague deliverables: "high-definition logo" with no format specified.
- Pressure to decide fast, without letting you compare.
The questions to ask
- Exactly which files will I receive?
- How many routes and revisions are included, and what does an extra adjustment cost?
- Does the assignment of rights cover all my materials and my area of activity, and for how long?
- What is the deadline, and what happens if it isn't met?
- How is the payment secured?
How to decide
Give each quote a mark on these lines rather than on price alone, then look at each supplier's portfolio and reviews. To place prices, see the price of a professional logo in 2026 (in French), and to find suppliers, where to find a reliable logo design service (in French).
Frequently asked questions about comparing logo quotes
Why do logo quotes vary so much?
Because they don't cover the same service: number of routes, revisions, files delivered, assignment of rights, variants. A lower price often corresponds to a narrower scope.
How many quotes should you ask for?
Two or three are enough to get a feel for the market and the scopes. Beyond that, it is better to spend the time looking at portfolios.
More questions about logo design
What Is the Difference Between a Graphic Designer, a Designer and an Art Director?
The graphic designer creates visual materials, the designer has a wider scope, the art director leads the visual direction. Read the article →
How Many Proposals and Revisions Should You Expect for a Logo?
It varies by offer, often with two to three rounds of revisions: a precise brief and argued feedback stop you using them all up. Read the article →
What Should You Do If the Logo You Received Doesn't Suit You?
Name exactly what bothers you, compare with the brief, use your revisions, then look at the remedies if the disagreement persists. Read the article →
Should You Entrust Your Logo to a Friend or a Professional?
A friend can suit you if they have the method and the right files, and if a written framework protects the rights and the relationship. Read the article →
What Common Mistakes Should Be Avoided When Creating a Logo?
The most frequent mistakes: unnecessary complexity, lack of originality, poor readability at small sizes, and no vector files. Read the article →
What File Formats Should I Request for a Logo So I Can Use It Across Different Materials?
A professional logo should be delivered as a vector file (SVG, PDF, EPS) for print, plus PNG and JPG exports for the web. Read the article →
How Can a Logo Strengthen a Small Business's Brand Image?
A good logo gives a small business instant credibility and consistency across all its materials, often before the first customer contact. Read the article →
See all questions about logo design →
My take as a designer
Clients who compare quotes carefully are the ones who leave most satisfied, because they know what they are buying. I'd rather answer ten questions about what's included than let a client discover afterwards what wasn't.
A quote is compared on what it contains, not on what it costs.
To sum up
Compare quotes line by line: deliverables, proposals, revisions, assignment of rights, files, deadlines, payment.
Rights and files delivered are the lines that cost most when missing.
Ask your questions in writing and look at the portfolio before deciding.
