FBA — Logo for a Fantasy Basketball YouTube Channel

FBA is a YouTube channel dedicated to fantasy basketball, a sporting and digital content format that needed an identity both energetic and adapted to the constraints of video platforms (thumbnails, banners, channel icon).

The work

The logo blends basketball codes with a digital aesthetic, for an identity that's recognisable both as a channel icon and as video branding.

Why this style

For a sports content channel, the logo needs to work at every scale used by video platforms, from the thumbnail to the full channel banner.

What makes a good YouTube channel logo?

A digital sports content channel lives above all by its ability to be recognised instantly, amid a stream of competing videos: channel icon, thumbnails, cover banner all need to carry the same strong, consistent visual signature. A gaming or sports channel logo needs to combine video-game codes, competitive energy and instant legibility, without ever losing clarity once shrunk to avatar size.

For a niche format like fantasy basketball, the identity also needs to speak directly to a community of enthusiasts: statistics, strategy, competitive spirit. A symbol that's too generic would risk diluting that connection with an audience that's already expert and demanding about basketball and digital sport visual codes.

The concrete choices

The stylised basketball is rendered as a flat shape, designed to stay crisp even shrunk to a mobile channel-icon size. Orange and black, classic basketball colours, are paired with angular typography that brings the digital, competitive edge specific to fantasy basketball. The thumbnail version keeps the same proportions as the channel icon, for immediate consistency from one video to the next — a key concern for a channel that publishes regularly.